Hyundai Planning Midsize Truck, Extended Range EVs, and Genesis Halo Car
Hyundai plans to introduce a mid-size pickup truck to the North American market, to expand its lineup of electrified vehicles, and to grow the Genesis by portfolio by 2030 it revealed at an investor meeting today.
The upcoming midsize pickup enters one of North America's biggest market segments, and will sit alongside the compact Santa Cruz pickup in Hyundai's lineup. While there is no current information on this upcoming model, Hyundai’s sister brand Kia sells a midsize pickup in Australia, the Middle East, and Asia: the Tasman. The body-on-frame pickup uses engines shared between Kia and Hyundai.
Separately, Hyundai announced that hybrid vehicles will play a big role in its future, with both the Hyundai brand and Genesis set to sell new Extended Range Electric Vehicles (EREVs) as early as 2027. These are electric vehicles (EVs) that come with a gasoline engine that acts like a backup generator for the batteries. Hyundai claims that this powertrain can achieve 965 km (600 miles) of range.
The Genesis brand also aims to expand its model range with electrified vehicles, including hybrids and EVs. Its first model is expected to arrive in 2026. Genesis also plans to add a flagship SUV to its lineup, with the brand pointing to the X Gran Equator concept and Neolan concept as contenders for becoming production vehicles. On top of that, it is looking to add a halo car to its lineup, and a model based on the X Gran Coupe concept was cited as the key contender to fill the role.
Enthusiasts will be excited to hear that Hyundai's N-performance division is set to expand its offerings, too. The automaker plans to have a total of seven N models in its global lineup, an increase from the current five models on offer.
Hyundai aims to have 60 per cent of its vehicle sales come from electrified vehicles by 2030. Overall, it aims sell 5.5 million vehicles by 2030, with around 3.3 million of those being hybrid vehicles. Genesis also aims to keep increasing its global sales, with a target of 350,000 units for 2030. For reference, in 2024, Genesis sold a record 229,532 vehicles globally.
Hyundai’s strategy also includes plans to expand its commercial vehicle operations in North America. The brand intends to bring the Hyundai XCIENT, a fuel cell powered commercial truck, and Translead thermal trailers as a start. The automaker will also introduce a large electrified van for local courier services.
The brand’s road map was also to increase its manufacturing in the United States, with a goal of producing 80 per cent of the vehicles sold in the US, locally.
