CAR TECH

10 New Cars With AI Features You Can Buy Right Now

May 12, 2025  · 12 min read

Summary
Automakers have machine learning features in many new vehicles.

Artificial intelligence (AI) in cars has gone from science fiction to reality in what feels like the blink of an eye. Just as in other parts of our daily lives, AI is swiftly making inroads in the automotive industry, from how cars are designed, produced, and sold, to improving our experience as drivers. 

We recently wrote about how AI might impact future vehicles. Numerous new models you can buy today utilize these advanced machine learning systems to make your daily drive easier, safer, comfortable, more interactive, and, in some instances, more entertaining.

2025 Audi A8

Like how previous high-tech automotive innovations — such as active suspension systems, advanced driver-assistance systems, and electrified powertrains — trickled down to more affordable cars, automakers are debuting advanced AI features at the higher end of the market. Our first example is the Audi A8, the luxury brand’s flagship full-size sedan.

Since the first models arrived in the late 1990s, the A8 has always been a technical tour de force, highlighted by its unique all-aluminum chassis, marketed as the Audi Space Frame. The A8’s focus on tech continues in the current fourth-generation version, with features like standard air suspension, a supreme audio system, rich cabin materials, soft-closing doors, and optional massaging seats.

The big Audi four-door also employs AI in several ways.

For example, the $100,000-plus A8 uses AI to engage semi-autonomous driving in bumper-to-bumper traffic. The A8’s standard predictive suspension monitors road and driving conditions constantly, which adapts for a comfortable ride on straight highways, tightens the suspension on corners, or lowers the sedan’s ride height as the vehicle's speed increases to improve aerodynamics. AI also powers Audi’s voice-controlled assistant, a night vision feature, and a self-learning climate control system.

2025 BMW i7

Debuting in 2022, the BMW i7 is the battery-electric version of the automaker’s internal combustion engine 7 Series full-size luxury sedan. Like its Audi A8 rival, the i7 is a tech-laden flagship sedan, but with a more driver-focused personality.

The over-$150,000 i7’s cabin is as close as you’ll get to super-luxury sedans wearing Rolls-Royce or Bentley badges. The big BMW’s interior is elbow-friendly, the technology is bountiful, and the comfort is like a luxury hotel suite (don’t forget to pack some popcorn for its optional drop-down theatre screen for rear passengers). The BMW’s driving experience can be supremely comfortable or surprisingly sporty on the road — your choice.

On top of all these luxury goodies, BMW has installed a long list of AI features in its luxury electric sedan. There’s an AI-powered personal assistant and a navigation system that uses your habits to suggest particular routes or settings and recognizes voice and gesture commands. The AI voice assistant uses a natural language model, so you can talk to it in a conversational tone instead of memorizing a set of commands. The i7’s AI capabilities also automatically manage the vehicle's battery energy. This energy management system uses information from the navigation system to maximize regenerative braking to capture and preserve electrical energy (adding to the driving range) without requiring any changes to your driving style.

2025 Hyundai Ioniq 6

With prices starting around $55,000, the Hyundai Ioniq 6 is one of the more affordable offerings on this list. Although it doesn't offer as many AI features as some higher-end luxury cars, the battery-electric sedan sibling to the Ioniq 5 crossover proves the trickle-down of AI features is well on its way to less expensive new vehicles.

With its streamlined exterior styling, the Ioniq 6 goes out of its way to stand out. It offers a competitive driving range as an electric vehicle (EV). Hyundai’s 800-volt battery system allows for ultra-fast charging, which can go from 10 to 80 per cent battery capacity in less than 20 minutes. It doesn’t feel as rich as the flagship sedans noted here, but the Hyundai is extremely roomy for its footprint, with minimalistic styling and a flat floor adding to its spaciousness. Several layers of sound-deadening material are sandwiched between the floor and the carpeting to make the Ioniq 6’s cabin an anti-noise zone.

As for its machine learning features, the Hyundai comes standard with adaptive cruise control and Hyundai’s Highway Driving Assist, which uses AI to keep the Ioniq 6 centred in its driving lane and follow curves in the road. There’s also AI-based voice recognition and an enhanced battery management system to help extend its driving range.

2025 Lexus LS

As one of the last automakers to abandon CD players or integrate Apple CarPlay, Toyota’s Lexus luxury brand has sometimes hesitated to be an early adopter of technology. Instead, Lexus has stuck with tried-and-true features, while focusing on industry-leading reliability ratings. However, Lexus's approach to new tech has shifted lately, as illustrated by the latest version of its full-size LS luxury sedan.

The first few generations of the LS were resolutely conservative, with inoffensive styling and old-fashioned V8 gas engines. But starting at a little over $110,000, the current, fifth-gen LS is arguably the most forward-thinking model ever, with a coupe-like profile, aggressive looks, and twin-turbocharged and hybrid versions of a V6. Compared to its Audi and BMW rivals, the Lexus still puts passenger comfort at the top of its many attributes. The LS pays considerable attention to its rear seat occupants, with available 22-way power-adjustable seats with heating, ventilating, and massaging functions, a power-operated ottoman feature, and rear sunshades.

Lexus utilizes machine learning in several ways to further increase its comfort and safety capabilities. First is an AI-based voice assistant. Then there’s the AI-enhanced Lexus Safety System+ 3.0, which includes traffic sign recognition, lane tracing for highway driving, and the ability to read the road ahead to adjust the suspension to provide the most comfortable ride.

2025 Lucid Air

Amidst the plethora of so-called Tesla-fighters that have emerged over the past decade, Lucid Motors has become a legitimate player in the battery-electric luxury sedan segment. First announced in 2016 and debuting in production form for the 2022 model year, the Lucid Air is a full-size EV sedan that offers excellent range, sophisticated looks, and a roomy, plush cabin.

The over-$96,000 Air benefits from Lucid’s willingness to integrate the latest automotive AI features. Not only does it offer semi-autonomous driving that is on par with some of the industry's leaders, but Lucid’s DreamDrive Pro Level 2 autonomous driving provides adaptive and reactive highway assists to deliver AI-driven range estimates. The Air’s latest AI feature is the new Lucid Assistant, a hands-free voice assistant powered by SoundHound Chat AI, the first of its kind to go into production. Air drivers can ask almost any question about news, sports, and weather, and get a response in real-time. The assistant also enables them to control various features, such as navigation.

Beyond its gee-whiz AI features, the Air's overall engineering is impressive. Lucid’s battery system features a unique modular design, plus its electric motors are smaller and lighter than those used in other EVs, but still pack over 800 horsepower and over 800 kilometres of driving range.

2025 Mercedes-Benz EQS

The EQS is the battery-electric alternative to the S-Class, Mercedes-Benz’s traditional flagship luxury sedan. Debuting in 2021, the full-size EQ uses the automaker’s EV-dedicated platform, just as the EQS SUV, and the mid-size EQE sedan and SUV models. 

While the more traditional S-Class is known for its large suite of luxury and tech features, many of its well-known qualities — rich cabin materials, excellent fit and finish, attention to detail, and acres of displays — can be found in the EQS, which starts at $136,000. It’s not surprising, then, that AI is integrated into the Mercedes-Benz EV extensively.

Most of the EQS’s AI features focus on improving drivers' experience by learning their habits and preferences. For example, the infotainment system learns the driver’s preferences via the user’s physical inputs, then adjusts to make features like the ambient lighting, fatigue detection, enhanced route-planning (for charging optimization), and sound more accessible. Augmented reality navigation superimposes things like street names on the screen or direction arrows to make navigation easier.

2025 Nissan Ariya

Over a decade after releasing its first battery-electric vehicle (BEV), the 2010 Leaf, Nissan debuted its Ariya for 2023. As the brand’s second BEV, the compact SUV sports a sleek exterior with an equally sophisticated cabin that’s a step up from its gas-only Rogue sibling, with materials that look good and are soft to the touch. It’s also roomy, with a flat, low floor. 

Also trumping the Rogue, the under-$50,000 Ariya makes use of some of the industry's latest advancements when it comes to AI. 

On the highway, Ariya drivers can access its semi-autonomous driving feature, which monitors traffic conditions to adjust navigation routes, and the intelligent regenerative braking system to maximize driving range. The Nissan BEV also uses AI for facial recognition to deliver personalized driver profiles and a driver alertness monitoring system.

2025 Porsche Taycan

Produced since 2019, the Taycan is Porsche's first BEV. It’s sold as a mid-size four-door sports sedan or as the Turismo sports wagon, sharing a dedicated electric platform with the Audi S e-Tron GT hatchback.

The Taycan's four-door layout means you can take friends along in your Porsche. While many BEVs boast face-ripping acceleration times, the $135,000-plus Taycan blends that same high-torque performance with the brand’s traditional sports car handling and over 1,000 horsepower.

Most of the Taycan’s AI tech is integrated into Porsche's InnoDrive system, which aims to improve efficiency, performance, and safety. AI is also used to deliver better cornering through the stability control system. A new standard feature in the 2025 Taycan called the Porsche Intelligent Range Manager calculates the most energy-efficient route, considering factors like real-time traffic and charging requirements.

2025 Tesla Model S

A veteran of the BEV market, the Tesla Model S full-size sedan has been around for over a decade and has become what is arguably one of the most influential vehicles since its debut. As an electric car, the Model S remains competitive regarding driving ranges, comfort, equipment, and the reassurance of Tesla’s Supercharger network.

Starting at just under $115,000, the Model S’s technology quotient remains noteworthy, even if the automaker doesn’t support Apple CarPlay or Android Auto phone integration.

Many of Tesla's most advanced AI features — traffic-aware cruise control, AutoSteer, Autopark, Vehicle Summon, and the brand’s advanced adaptive cruse control system — are centred around the “Autopilot” system.

2025 Volvo EX90

The traditional qualities some buyers gravitate towards in the Volvo brand are minimalist styling, practical packaging, and loads of safety features. However, with its recent push into the BEV segment, Volvo is starting to take a tech leadership role. Its latest EX90 electric flagship SUV is the current tech baseline and includes a healthy use of AI.

Starting at $110,000, the new mid-size EX90 is positioned above Volvo’s gasoline-powered XC90 but is relatively affordable for its mid-size electric luxury SUV class. Luxury touches include available massaging seats, an air suspension, and thicker window glass to keep out more road noise.

The EX90 uses many of the top technologies we've seen on some of the other entries for this list, including driver fatigue monitoring, semi-autonomous driving, and a natural language voice assistant. The EX90 also showcases the brand’s next-generation driver-assistance technology, including a new driver-monitoring system that can help the driver if it detects distress or distraction.

Meet the Author

John is an automotive writing and communications professional with over two decades of experience as a nationally syndicated automotive journalist and editor for various publications across North America, as well as roles on the corporate communications side of the business. Once the ski season ends, he can be found smiling behind the wheel of his 2006 BMW M Roadster.